About Us

LATEST AUTOMOTIVE SDN BHD (“iLatest”) is a Private Limited Company, incorporated in April 2008 in Malaysia under the Companies Act 1965. The company’s operations commenced as the dealer of the importers, exporters, wholesalers, and retailers and to provide education, training/ consultancy of all kinds of automotive diagnostic equipment, motor vehicle machinery, hybrid systems, campro engine, engine on stands of the vehicle and all kinds of relevant vehicles, accessories of every description. iLatest has continuously developed and emerged into distributing and dealing in high-quality on manage, supervise, and control the business of transmitting, manufacturing, supplying, generating, distributing, provide training consultancy and dealing in electricity electrical wiring and all forms of energy and power generated by any source whether nuclear, steam, hydro or tidal, water, wind, solar, hydrocarbon fuel, and any other form, kinds or description.

The two original promoters of the Company were our present Managing Director Mr. Lim Choon Yew and his brothers and present directors Mr. Lim Choon Hin, Mr. Lim Choon Guan, Mr. Lim Choon Soon.

A Leading Automotive Diagnostic Equipment Provider in Malaysia

 

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Market Share in Malaysia

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Yearly Growth Forecast

Our Company product got about 60% of market shares in the market in Malaysia. Our products are provided education, training/ consultancy of all kinds of automotive diagnostic equipment in Malaysia. We also update and improve our diagnosis scanner at all times, and believe our customers will approve and trust our products.

Besides in the Malaysia market, we also exploit a new market in China and Thailand. In this company, We also have sales all types of advanced automotive diagnostic equipment, motor vehicle machinery, hybrid systems, campro engine, engine on stands of the vehicle and all kinds of relevant vehicles, accessories of every description.

We forecast our company can mark-up develop 20% every year. Be responsive to the changing demands of our customers and excel in providing quality products and services. Be committed to innovation and the adoption of new technology to achieve a competitive advantage.

Business Frame

Distributing all types of automotive diagnostic equipment, motor vehicle machinery, hybrid systems, campro engine, engine on stands of the vehicle, and all kinds of relevant vehicles, accessories of every description. For commercial and workshop industry as well as for educational purposes such as Technical schools, colleges and/or universities.

Source other equipment and machines in the vehicle servicing industry according to our customer’s requirement.

Within these products, Mechanic can easily discover problems and solve them. We have always been being absorbed in international, professional, individuated and systematic vision marketing services, providing one-station services.

Excellent Service Is Our Priority

We get many good responses from our customers after using our products in their workshop, Technical schools, colleges, and/or universities. Our products can help them solve the problem easily. Our company is insisting on the high-quality policy, providing to have peace of mind for the customer with the satisfied service. "Excellent Service Is Our Priority “is our company slogan.

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Before Sale Service

Give full information regarding our range of products’ qualities, standards, and their characteristics, supply perfect turnkey solutions, meeting needs of ‘workshop industry as well as for educational purposes such as Technical schools, colleges and/or universities.’ and giving customers fast and accurate corrective service.

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Servicing During Sale

Sending our Sales Executives to critically analyze customer’s needs and carefully introduce our range of products suitable to satisfy those needs. They will plan, rectify, and advise minimal effort in carrying their task in relative safety.

After-Sale Service

Ensure that customers are carrying out proper maintenance of the equipment for safety. Help-line is available over the phone during normal working time.

Our Code of Business Ethics on Our Business Practices:-

  1. Sincerity in Business Dealings
  2. Conscious of Responsibility towards customers’ society and environment
  3. Geniality towards fellow humans
  4. Moderation in business dealings
  5. Fair treatment of customers
  6. Zeal in the Business building

Future

LATEST AUTOMOTIVE TECHNOLOGY SDN BHD (“iLatest”) will continue to develop and improve the products for the needs of the local and global markets. By responding to the demands from the market, iLatest continues to commit to innovation and adopt new technologies in the production line in order to compete with other competitors in the future.
As iLatest advocates "quality, creditability and service policy oriented" to meet different customers' requirements all the time, together with the strong experienced technical support, iLatest certainly will stand out among the other competitors and be one of best-known players in the local and global market.

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